Systems that work. Businesses that breathe.

Nicole Wade built Seven17 Systems because she saw the same problem everywhere: brilliant business owners trapped in operational chaos, spending more time managing tools than growing their companies.

Systems that work. Businesses that breathe.

Nicole Wade built Seven17 Systems because she saw the same problem everywhere: brilliant business owners trapped in operational chaos, spending more time managing tools than growing their companies.

Systems that work. Businesses that breathe.

Nicole Wade built Seven17 Systems because she saw the same problem everywhere: brilliant business owners trapped in operational chaos, spending more time managing tools than growing their companies.

With a background in CRM architecture, workflow automation, and backend operations, Nicole specializes in building the invisible infrastructure that makes businesses run effortlessly. She's worked with solopreneurs scaling to six figures, service providers managing complex client journeys, and small teams trying to operate like well-oiled machines — without the burnout.

With a background in CRM architecture, workflow automation, and backend operations, Nicole specializes in building the invisible infrastructure that makes businesses run effortlessly. She's worked with solopreneurs scaling to six figures, service providers managing complex client journeys, and small teams trying to operate like well-oiled machines — without the burnout.

With a background in CRM architecture, workflow automation, and backend operations, Nicole specializes in building the invisible infrastructure that makes businesses run effortlessly. She's worked with solopreneurs scaling to six figures, service providers managing complex client journeys, and small teams trying to operate like well-oiled machines — without the burnout.

Her approach is simple: systems should disappear into the background. When they're built right, you don't think about them. They just work. Nicole's strength lies in taking tangled, manual processes and transforming them into clean, automated flows. She's fluent in CRM platforms like HubSpot, GoHighLevel, and ActiveCampaign, automation tools like Zapier and Make, and the dozens of integrations that connect a business's tech stack. But more than technical skill, she brings strategic clarity — knowing not just how to build a system, but what system your business actually needs.

Her approach is simple: systems should disappear into the background. When they're built right, you don't think about them. They just work. Nicole's strength lies in taking tangled, manual processes and transforming them into clean, automated flows. She's fluent in CRM platforms like HubSpot, GoHighLevel, and ActiveCampaign, automation tools like Zapier and Make, and the dozens of integrations that connect a business's tech stack. But more than technical skill, she brings strategic clarity — knowing not just how to build a system, but what system your business actually needs.

Her approach is simple: systems should disappear into the background. When they're built right, you don't think about them. They just work. Nicole's strength lies in taking tangled, manual processes and transforming them into clean, automated flows. She's fluent in CRM platforms like HubSpot, GoHighLevel, and ActiveCampaign, automation tools like Zapier and Make, and the dozens of integrations that connect a business's tech stack. But more than technical skill, she brings strategic clarity — knowing not just how to build a system, but what system your business actually needs.

She doesn't do duct-tape solutions or band-aid fixes. Every system is engineered for longevity, scalability, and ease. The goal isn't just to make things work today — it's to build infrastructure that supports your business for years to come. Outside of building systems, Nicole believes in quiet competence, thoughtful design, and businesses that run with intention. Seven17 Systems reflects that philosophy: precision-engineered operations that feel effortless.

She doesn't do duct-tape solutions or band-aid fixes. Every system is engineered for longevity, scalability, and ease. The goal isn't just to make things work today — it's to build infrastructure that supports your business for years to come. Outside of building systems, Nicole believes in quiet competence, thoughtful design, and businesses that run with intention. Seven17 Systems reflects that philosophy: precision-engineered operations that feel effortless.

She doesn't do duct-tape solutions or band-aid fixes. Every system is engineered for longevity, scalability, and ease. The goal isn't just to make things work today — it's to build infrastructure that supports your business for years to come. Outside of building systems, Nicole believes in quiet competence, thoughtful design, and businesses that run with intention. Seven17 Systems reflects that philosophy: precision-engineered operations that feel effortless.